Adobe Express | GIFs Pack
Client
Adobe
Brand
Adobe Express
Agency
CandyMustache Enterprice
Production Company
CandyMustache, Inc.
Director
Nivea Gomes, Dayana Mejias
Brief
Adobe Express needed a vibrant, engaging set of GIFs that could be used across social platforms to amplify their brand personality. The goal was to create a versatile GIF library that would feel playful, modern, and deeply in sync with their product’s ease of use and creative energy.
Approach
Our approach was to tap into expressive, colorful sticker-style animations that users would love to share. We focused on categories like food, emotions, school, nature, and digital culture, ensuring each GIF felt both specific and widely relatable. The design language was kept bold and friendly, aligning with Adobe Express's aesthetic and making the GIFs instantly recognizable.
Creation
We designed and animated over 2,000 custom GIFs, emphasizing clarity, humor, and expressiveness. Each GIF was crafted to stand out in chats, stories, and social content, using clean vector art with a lively motion design twist. The result was a scroll-stopping visual library that amplified Adobe Express’s presence across digital platforms while giving users content they genuinely love to use.
