Microsoft Azure Logo Animation

Client

Microsoft

Brand

Azure

Agency

Vidimize

Production Company

CandyMustache

Director

Apostolos Roussas

Brief

The challenge on this logo animation was to make the connection, speed and scalability of Azure services immediately clear—and tie that into the entire video.

Approach

The connection with the audience had to be instantaneous. Microsoft's logo—the square—creates everything. It presents features and represents them visually.

Creation

This 3D animation uses a 2D style. The cube breaks into 4 parts that expand and scale, just like the Microsoft Azure services do.